VIV Worldwide is honored to announce that HRH Prince Carlos of Bourbon de Parme will attend and deliver a speech during the Opening Ceremony of VIV Europe 2026 and the Cities Leading Food System program, taking place from June 2-4, in Utrecht, the Netherlands.
The presence of Prince Carlos marks a special moment for VIV Europe 2026, which celebrates the 25th edition of the internationally leading trade exhibition for the animal protein production and processing industry.
Bringing together professionals from across the global ‘Feed to Food’ supply chain, VIV Europe has served for decades as a key platform for innovation, knowledge exchange, and international cooperation within the agrifood sector. Food security and resilience of agriculture are key drivers for the transition of any food system.
Cities Leading Food Production, in partnership with VIV Worldwide, establishes partnerships that empower the development of robust, regional and regenerative food systems in cities and regions in the EU, Africa, the Middle East and the world at large.
During the Opening Ceremony, Prince Carlos will reflect on the importance of connecting today’s agrifood systems with the future of sustainable food production. His address will also highlight themes such as innovation, resilience, sustainability, and the growing role of cities and international collaboration in shaping future food systems.
The 25th edition of VIV Europe represents not only a milestone for the event itself, but also an opportunity for the industry to come together at a time of significant global transformation and growing demand for sustainable and efficient agrifood production solutions.
VIV Europe 2026 will welcome exhibitors, industry leaders, policymakers, researchers, producers, and innovators from around the world to Utrecht for a forward-looking edition focused on the future of local, regional, global agrifood production.
For more information on the event’s full program, exhibitor list and to pre-register for a free badge at VIV Europe 2026 visit the official show website at europe.viv.net
For media inquiries and further information, please contact:
Lida Kokkini – Senior Marketing Manager VNU Europe
lida@vnueurope.com
About VNU Group | VNU Group is a globally operating exhibition company with offices in Utrecht (VNU Europe), Shanghai (VNU Asia), and Bangkok (VNU Asia Pacific). VNU Group is part of the Royal Dutch Jaarbeurs and represents its international exhibition business outside of the Netherlands. Each VNU office runs a portfolio of exhibition and conference brands with professional expertise on specific markets and industries. The Agri-food exhibition portfolio is a core business in all three VNU regional offices. Other VNU Group main event sectors include Tech, Lifestyle, Construction, Lifesciences and Biotech, and more.
About VNU Europe | VNU Europe is a subsidiary company of Royal Dutch Jaarbeurs with its base in Utrecht, at the heart of the Netherlands and only 30 minutes from Amsterdam. The VNU Europe office is located within the extensive Jaarbeurs complex. The international team of VNU Europe is wholly involved in the agrifood sector focusing on the organization of worldwide industry events such as VIV and Horti Agri Next. For more information, visit www.vnueurope.com
About Royal Jaarbeurs | Royal Jaarbeurs was founded in 1916 to promote trade and industry. Now more than 105 years later, this ambition still forms the foundation of Jaarbeurs. Jaarbeurs organizes and facilitates the most diverse (international) events. From meetings, workshops and training courses to conferences, business events, award ceremonies, shows and large-scale events and exhibitions. Every year, some 2.3 million visitors find their way to Jaarbeurs. Engaging valuable connections is at the heart of everything Jaarbeurs does. Live and online.
