ABOUT
With around 20,000 visitors from 136 countries and almost 600 exhibitors, VIV Europe is truly a top quality event for the industry. Professionals active in the production of pig meat, poultry meat, eggs, fish and dairy all have numerous reasons to meet up in Utrecht, at this World Expo from Feed to Food that gathers and promotes every 4 years the latest innovations of the industry.
FEED TO FOOD CONCEPT
Feed to Food brings together supply and demand within the complete animal protein chain. The driver behind the chain concept is that animal feed and animal health are vital for meat quality and safety.
TARGET GROUPS
At VIV Europe, suppliers from all segments of the Feed to food chain are represented. From suppliers of feed (ingredients) and animal health, to equipment for breeding, farming, slaughtering & processing.
WHY UTRECHT?
Situated in the heart of the Netherlands, Jaarbeurs Utrecht is an easy to reach venue for both national & international visitors. Utrecht is only a 30 minute train ride or drive away from Amsterdam Central Station & Amsterdam Airport Schiphol.
VIV EUROPE 2026 – THE GLOBAL HUB FOR ANIMAL PROTEIN PRODUCTION
Building on the success of previous editions, VIV Europe 2026 is set to reaffirm its position as the premium platform for innovation in animal protein production.
The last edition in 2022 welcomed 435 exhibitors from around the world and attracted 19,024 professional visitors from more than 142 countries across 5 continents. This global participation highlighted VIV Europe’s role as a leading showcase for cutting-edge technologies and solutions that drive better farming practices and sustainable production systems.
Join us in 2026 for an even more dynamic experience, where industry leaders, innovators, and professionals come together to shape the future of animal protein production. Expect world-class exhibitions, knowledge-sharing sessions, and networking opportunities that set the benchmark for excellence in the sector.
Save the date and be part of the next chapter in agricultural innovation!
VISITOR PROFILE
VIV Europe is visited by professionals throughout the entire chain of animal protein production, within the following job functions and sectors:
- Feedmill
- Feed ingredients & additives manufacturers / distributors
- Animal health manufacturers /distributors / services
- Veterinarians
- Nutritionists
- Breeders
- Farm owners & farm employees
- Equipment manufacturers / distributors
- Processing companies
- Food retailers
- Marketing & sales managers/representatives
- Importers & exporters
- Researchers & consultants
- Media & associations
- Engineers & technicians
EXHIBITOR PROFILE
VIV Europe exhibitors provide products & services for the production of poultry broilers, poultry layers, pigs, dairy, fish, shrimp and cattle (meat & dairy), and are active in the following sectors:
- CropTech / FeedTech
- Feed Ingredients & Additives
- Animal Health
- Breeding & Hatching
- Farm production
- Food Engineering
- Media & Consultancy
- Logistics / Refrigeration
- Laboratory testing equipment and services
- IT & automation services
LAST EDITION IN NUMBERS
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