SHOW CONCEPT & PROFILE
With around 20,000 visitors from 136 countries and almost 600 exhibitors, VIV Europe is truly a top quality event for the industry. Professionals active in the production of pig meat, poultry meat, eggs, fish and dairy all have numerous reasons to meet up in Utrecht, at this World Expo from Feed to Food that gathers and promotes every 2 years (starting from the 2026 edition) the latest innovations of the industry.
FEED TO FOOD CONCEPT
Feed to Food brings together supply and demand within the complete animal protein chain. The driver behind the chain concept is that animal feed and animal health are vital for meat quality and safety.
TARGET GROUPS
At VIV Europe, suppliers from all segments of the Feed to food chain are represented. From suppliers of feed (ingredients) and animal health, to equipment for breeding, farming, slaughtering & processing.
WHY UTRECHT?
Situated in the heart of the Netherlands, Jaarbeurs Utrecht is an easy to reach venue for both national & international visitors. Utrecht is only a 30 minute train ride or drive away from Amsterdam Central Station & Amsterdam Airport Schiphol.
VIV EUROPE 2026 – THE GLOBAL HUB FOR ANIMAL PROTEIN PRODUCTION
Building on the success of previous editions, VIV Europe 2026 is set to reaffirm its position as the premium platform for innovation in animal protein production.
The last edition in 2022 welcomed 435 exhibitors from around the world and attracted 19,024 professional visitors from more than 142 countries across 5 continents. This global participation highlighted VIV Europe’s role as a leading showcase for cutting-edge technologies and solutions that drive better farming practices and sustainable production systems.
Join us in 2026 for an even more dynamic experience, where industry leaders, innovators, and professionals come together to shape the future of animal protein production. Expect world-class exhibitions, knowledge-sharing sessions, and networking opportunities that set the benchmark for excellence in the sector.
Save the date and be part of the next chapter in agricultural innovation!
'Showroom of the World' for Animal Protein Innovation
VIV Europe 2026 stands as the premier international platform where the animal protein production industry converges to shape its future. This distinguished event brings together exhibitors from across the globe to unveil cutting-edge innovations, breakthrough technologies, and next-generation products that are transforming how we produce animal protein.
Climate Smart & Sustainable Agriculture
As the agricultural sector confronts the urgent realities of climate change, VIV Europe 2026 explores innovative approaches to reducing carbon footprints, optimizing resource efficiency, and implementing circular economy principles. Discover solutions for renewable energy integration, precision feeding systems that minimize waste, manure management technologies, and sustainable housing designs that work in harmony with the environment while maintaining productivity.
Animal Health & Welfare
The future of farming is inseparable from the wellbeing of the animals in our care. Explore advances in disease prevention, biosecurity protocols, veterinary diagnostics, and welfare monitoring systems. Learn about housing innovations that promote natural behaviors, stress reduction techniques, antibiotic alternatives, and holistic approaches to animal health that meet both ethical standards and consumer expectations.
Robotics & Artificial Intelligence
Automation and intelligent systems are revolutionizing farm operations. Experience demonstrations of robotic feeding and harvesting systems, AI-powered health monitoring that detects illness before symptoms appear, computer vision for quality control, autonomous farm vehicles, and data analytics platforms that transform raw information into actionable insights for better decision-making and operational efficiency.
The Protein Transition
As global protein demand evolves, VIV Europe addresses the diversification of protein sources and production methods. Engage with discussions on hybrid farming models, alternative proteins, consumer acceptance trends, market positioning strategies, and how traditional animal protein producers can adapt and thrive in a changing marketplace while maintaining their essential role in global food security.
VISITOR PROFILE
VIV Europe is visited by professionals throughout the entire chain of animal protein production, within the following job functions and sectors:
- Feedmill
- Feed ingredients & additives manufacturers / distributors
- Animal health manufacturers /distributors / services
- Veterinarians
- Nutritionists
- Breeders
- Farm owners & farm employees
- Equipment manufacturers / distributors
- Processing companies
- Food retailers
- Marketing & sales managers/representatives
- Importers & exporters
- Researchers & consultants
- Media & associations
- Engineers & technicians
EXHIBITOR PROFILE
VIV Europe exhibitors provide products & services for the production of poultry broilers, poultry layers, pigs, dairy, fish, shrimp and cattle (meat & dairy), and are active in the following sectors:
- CropTech / FeedTech
- Feed Ingredients & Additives
- Animal Health
- Breeding & Hatching
- Farm production
- Food Engineering
- Media & Consultancy
- Logistics / Refrigeration
- Laboratory testing equipment and services
- IT & automation services
LAST EDITION IN NUMBERS
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